Build
The work
behind the thing.
Gevity Club, founder life, the wellness industry, growth, challenges, wins, losses, leadership and what I think comes next.
The goal is not founder mythology. It is useful perspective from inside a real company while the outcome is still uncertain.
Gevity Club
The company is the case study.
What we’re building in Austin gives me something real to write from: community, hospitality, recovery, work, wellness, membership, growth and the tension between scaling and protecting the experience.
Inside Gevity
Build with the door open.
Wins are useful. Losses are useful. The hardest decisions are usually more useful than both.
Build stories
Founder notes + industry perspective.
Growth, challenges, expansion, team, culture, pricing, member experience and my evolving view of where the wellness industry is headed.