Become
Being Easy to Explain Is Overrated
A PR professional told me to pick a lane, talk about Gevity, post less and look more like a CEO. She had…
Build
The work
behind the thing.
Gevity Club, founder life, the wellness industry, growth, challenges, wins, losses, leadership and what I think comes next.
The goal is not founder mythology. It is useful perspective from inside a real company while the outcome is still uncertain.
Gevity Club
The company is the case study.
What we’re building in Austin gives me something real to write from: community, hospitality, recovery, work, wellness, membership, growth and the tension between scaling and protecting the experience.
Inside Gevity
Build with the door open.
Wins are useful. Losses are useful. The hardest decisions are usually more useful than both.
Build stories
Founder notes + industry perspective.
Growth, challenges, expansion, team, culture, pricing, member experience and my evolving view of where the wellness industry is headed.
Build
The Problems Are Inevitable. The Panic Is Optional.
A Jeep rolled through the front of Gevity. What happened next became a lesson in entrepreneurship, leadership and the distance between panic…
Build
Wellness Is Trendy as Hell
The wellness industry changes fast. Diets, workouts, recovery tools, longevity protocols, there is always something new. But after traveling to more than…
Build
Why Does Everything Important in Life Live Somewhere Else?
Remote work gave me freedom. The office taught me the value of proximity. The mountains taught me that taking care of myself…
Build
The Ice Bath Epiphany
Before Gevity had a name, it started with a lost tech job, a round-the-world trip, and one small moment at an ice…